Bedding Ballot 2016 – Choose a Great Night’s Sleep

Tips on how to match your personal sleep style to the perfect pillow candidate 

It’s election season and according to the Wall Street Journal, Americans are actually losing sleep over this year’s race. The recent article references data from Fitbit that indicates Americans are sleeping less leading up to the election – citing decreased sleep when comparing nights before and after recent debates. 

Just like the perfect candidate, a great night’s sleep will vary for every person, which is why we are here. The team at down etc is your own personalized Pillow Butler®, dedicated to ensuring you get a great night’s sleep by matching the best-quality products with your personal sleep style.

In the spirit of election season, we ran our own unofficial poll, The Bedding Ballot 2016. Our goal was to better understand sleep preferences and how we can help you find the perfect pillow candidate.

What is your stance on the issue of sleep position?

A majority of those polled were side sleepers; with 57% of respondents indicating their side is their preferred sleep position. Further results indicate that 24% are stomach snoozers and 14% prefer sleeping on their back. Each of these sleep positions have unique needs and should turn to a different pillow candidate to help them get a great night’s sleep.


Side Sleepers - Sleeping on your side is good for health and wellness as it allows for support of the natural curve of the spine. Side sleepers should look for a firm pillow that supports the head, neck, and shoulders, preventing nerve and muscle cramps from occurring overnight and over the course of time. Good choices for side sleepers include the Air Duci Surround Pillow, Diamond Support Pillow, or AquaPlush Firm Pillow. Another type of pillow side sleepers should consider is a pillow they can grab or wrap their body around while sleeping, such as the Essential Body Pillow or Maternity Love Pillow.

Stomach Snoozers - People that sleep on their stomach need a pillow that can offer support while keeping a flatter, lower profile, which helps keep the spine, neck, and head aligned in a natural curve. If a pillow is too high, it can cause a stomach sleeper’s neck and spine to have to adjust to a larger curvature and could cause pain in the neck and lower back. Good choices for stomach sleepers include our All White Goose Down Pillow, 50/50 White Goose Down and Feather Pillow, Organic 50/50 White Goose Down and Feather Pillow, and AquaPlush Soft Pillow

Back Shuteye - Those who prefer to count sheep on their back should look for a pillow that offers support and helps maintain proper alignment when in the prone position. If this sounds like you, then good pillow candidates include the 25/75 White Goose Down and Feather Pillow, Organic Wrap Bed Pillow, or the Rhapsody Wrap Bed Pillow.


Taking on Firmness

We also polled firmness preference and 42% of voters indicate they prefer a medium firmness, closely followed by soft (38%) and firm (20%).

For sleepers looking for a soft pillow, we recommend the Aquaplush Soft Pillow or the luxurious White Goose Down Pillow. Much like sleeping on a cloud, this soft goose down pillow will help you have some of the best sleep of your life. 

Sleepers looking for a firm feel can turn to the Air Duci Surround Pillow. It is a great alterative to a traditional foam pillow, but lighter and airy due to air holes that run throughout. Another alternative for sleepers with a firm preference is the Aquaplush FIRM Polyester Pillow. Filled with 100% combed polyester fiber, this pillow has a great plush feel with the firmness to provide support.

If you prefer a medium firmness, the Rhapsody Wrap Bed Pillow features a soft, plush outside with a firm inner core, providing the best of both worlds. Chances are good that you have slept on this pillow while traveling and staying at some of the best hotels around the world. Other medium firmness options include the 25/75 White Goose Down and Feather Pillow or the Organic Wrap Bed Pillow

It’s what is on the inside that counts 

Our final question in the Bedding Ballot, what is your favorite pillow fill, is still open on our Twitter account. Click here to cast your vote for down, feathers, down + feathers, or down alternative.

One of our favorite down+feather pillows is the San-Down Wrap Pillow, which combines 50% white goose down and 50% white goose feather. Other options include the hotel favorite, Rhapsody Wrap Bed Pillow

If you are looking for a pillow with only down fill, we recommend one of our client’s favorite luxury pillows, the White Goose Down. This super soft, hypoallergenic pillow is like sleeping on a cloud.

For sleepers looking for all the luxuriousness of a down pillow, with an alternative fill, we recommend the Hypoallergenic Fairfax Polyester Bed Pillow or the hotel favorite Aquaplush Combed Polyester Hypoallergenic Pillow (also available in a firm option). 

Helping you pick your perfect pillow candidate

We hope the recommendations above help you identify a pillow candidate that matches your sleep style and will help you get a great night’s sleep. Be sure to cast your vote at your local polling place, but while standing in line, head over to the down etc Instagram account and like/share our Bedding Ballot 2016 photo for a chance to win a $100 down etc gift card. Good luck, here’s to a great night’s sleep!